Work That Drives Real Results
From award-winning films to high-converting branded content, explore projects that have generated millions of views and exceptional ROI for leading brands.
Trusted by Leading Brands Worldwide
Featured Case Studies
In-depth looks at how strategic storytelling delivered exceptional results.
iVisa: 700% Conversion Rate Increase Through Strategic YouTube Content
As Social Media Strategist and Bilingual Host for iVisa, a leading travel tech company, I planned, produced, and hosted engaging, SEO-optimized content that transformed their YouTube channel into a powerful conversion engine, achieving a 700% increase in conversion rate within the first year.
The Challenge
iVisa needed to establish their YouTube channel as a trusted resource for visa and travel documentation information while driving measurable business results. The content had to educate, engage, and convert viewers into customers in a highly competitive travel tech space.
The Solution
Developed a comprehensive social strategy blueprint targeting both organic and paid audiences across YouTube and Meta. As the bilingual host, I created SEO-optimized educational content that simplified complex visa processes, making international travel accessible and less intimidating. Led a team of writers, video editors, and content creators while cultivating a healthy, motivated work environment that fostered creativity and excellence.
The Results
Achieved a remarkable 700% increase in conversion rate within the first year. Built a loyal and active community of followers, significantly strengthening the brand's social proof, trust, and authority in the travel documentation space. The strategic content approach transformed iVisa's YouTube channel into a key revenue driver for the business.
Mega Viral College Brand Campaign
Created a viral TikTok campaign for EssayPro that authentically resonated with college students, generating millions of views and massive brand awareness through relatable, humorous content.
The Challenge
EssayPro needed to break through the noise on TikTok and connect with college students in an authentic way that didn't feel like traditional advertising.
The Solution
Created relatable, humorous content that captured real college experiences. The campaign tapped into trending formats while maintaining authenticity, making the brand feel like part of the student community rather than an outsider.
The Results
The campaign went mega viral, generating over 15 million views and 2.7 million engagements on a single video. The content's high completion rate and organic sharing demonstrated genuine connection with the target audience, significantly boosting brand awareness among college students and accomplishing 50M views across all platforms within just one year.
Speak - AI Language Learning App
Served as the face of Speak's Spanish course for this Forbes' 2025 AI 50 company and $1 billion Unicorn app with over 10 million users in the US, performing in engaging video lessons that drove significant subscription growth.
The Challenge
Speak needed to scale their Spanish course offering with engaging, authentic content that would resonate with English speakers while maintaining the high-quality learning experience their AI-powered platform is known for.
The Solution
As the face of their Spanish course, I performed in video lessons combining teaching expertise with natural charm and cultural authenticity. Each lesson was crafted to feel personal and engaging while delivering clear educational value.
The Results
The campaign drove a 40% increase in app subscriptions, with users specifically praising the warmth, clarity, and passion I brought to each lesson. The content became a key differentiator for Speak's Spanish offering.
7x Award WinnerLime & Vinegar - Cannes International Film Week 2025
A stereotype-fearing South American immigrant and her innocent co-worker turn a disastrous workday into a journey of self-discovery, proving that sometimes, life's messes can't be cleaned without a little creativity. I served as lead actress, co-writer, producer, and led the digital marketing strategy for crowdfunding campaigns.
The Vision
Create an authentic narrative that captures the complexity of living between two cultures, resonating with both immigrant communities and universal audiences while securing funding through strategic digital marketing.
The Approach
Led pre and post-production crowdfunding campaigns, raising $15,000 to shoot and finish the film. Shot on location in Venice Beach, California, using bilingual dialogue and visual storytelling to bridge cultural divides.
The Impact
Official selection at Cannes International Film Week 2025, winner of Best Drama at Five Continents International Film Festival, and 7 total festival awards including Best Actress, Best Screenplay, and Best Ensemble.
More Projects
A selection of additional work across various industries and formats.
"Dalma brings exceptional energy, creativity, and fearless leadership to every project. She fundamentally transformed how iVisa approached social media and branding strategy, elevating our entire digital presence with her innovative thinking and strategic vision. Her ability to combine creative excellence with business acumen makes her an invaluable partner for any brand looking to make a real impact. Working with her was a privilege, and the results speak for themselves."
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