Why I Stopped Waiting for Permission—and Started Making Things Happen

The Path I Chose (And Why It Worked)

When I moved to Los Angeles in 2021, I had a plan. Not a perfect one, but a plan nonetheless.

I'd spent 10 years building skills at the intersection of art and commerce—creating content that connected emotionally while delivering measurable results. I knew that combination was rare, and I was ready to bet on it.

Four years later, I'm proud of what I've built. And I want to share how it happened—not because my path is the only way, but because it might help you see possibilities in your own unconventional journey.

It Started with a Rock Band

Back in Barranquilla, Colombia, I was the lead singer of a rock band. Performing taught me something crucial about content creation: you have seconds to capture attention, and if you don't connect emotionally, nothing else matters.

But being in a band also meant I had to learn how to fill venues. So in 2013, I dove into social media strategy—not as a side hobby, but as a serious skill I needed to master.

I studied what made people stop scrolling. I tested different approaches to storytelling. I learned how to turn casual followers into engaged fans who'd show up to our shows. Those skills became the foundation of everything I do now.

The Intersection of Art and Commerce (My Secret Weapon)

While I was performing, I started helping local businesses with their social media. Then brands. Then corporate clients.

Here's what I discovered: most people think you have to choose between being an artist or being business-savvy. But the truth is, understanding both makes you exponentially more valuable.

The same instincts that helped me connect with an audience on stage helped me create content that converted for clients. The same creativity that went into writing songs went into crafting campaigns that people actually wanted to engage with.

I never had to choose. And that's become my biggest advantage.

The Calculated Risk of Moving to LA

In 2021, I moved to Los Angeles with 10 years of experience operating at this intersection—a proven track record as a producer, an established social media strategist, and a performer who understood what it takes to hold an audience.

Was it scary? Absolutely. But it wasn't reckless.

I knew I had skills that were valuable. I knew I could create content that worked. I knew I understood something about storytelling that many people miss—how to make it both authentic and strategic.

The risk wasn't in whether I could do the work. The risk was in whether I'd get the chance to prove it.

What Four Years of Strategic Work Built

I'm proud of what I've accomplished in four years in the US. Not because I got lucky, but because I worked strategically and consistently:

• Generated 15M+ views for client content across platforms
• Achieved 78% average completion rates on video content (industry average is 30-40%)
• Built social media audiences that drive measurable conversions, not just vanity metrics
• Booked lead roles in feature films including Lime & Vinegar and The Sovereign
• Won 6 festival awards as a producer and filmmaker
• Created and taught a SuperClass on social media strategy based on proven methodologies
• Worked with corporate clients delivering measurable ROI through strategic content

These aren't lucky breaks. They're the result of understanding how to create content that serves both artistic vision and business goals—and executing consistently.

The Producer Mindset That Changes Everything

One of the most valuable skills I've developed is thinking like a producer—not just a creator.

When I wanted to make my first feature film, Lime & Vinegar, I didn't wait for funding. I launched a crowdfunding campaign and used every social media strategy I'd learned to build an audience that cared about the project before it even existed.

It worked. We fully funded pre and post-production.

That experience taught me something crucial: when you understand both the creative and business sides, you can make better decisions. You know which creative choices will resonate with audiences. You know how to maximize impact within budget constraints. You know how to make your art sustainable.

This producer mindset is what makes me valuable to brands and studios. I don't just create content—I create content that delivers results.

The Bilingual Advantage Nobody Talks About

Growing up between two cultures used to feel like a disadvantage. Now it's one of my greatest strengths.

I don't just translate content from English to Spanish. I understand the cultural nuances that make something resonate in one market and fall flat in another. I know how to create stories that work across cultures without losing their authenticity.

This matters more than ever. Brands want to reach diverse audiences, but most don't know how to do it authentically. Having lived in both worlds, I can bridge that gap in a way that feels genuine—because it is.

The Latin American market is massive and largely untapped by US brands. I can help them access it in a way that respects the culture and delivers results.

Why This Matters for Your Bottom Line

Let me be direct about the business value I bring—because that's what matters when you're making investment decisions.

For studios and casting directors: You're not just getting an actress. You're getting someone who understands how to market a project, who brings a built-in audience, and who can help you access the Latin American market authentically. My bilingual content reaches audiences that most productions struggle to connect with—and that translates to box office potential.

For brands and enterprise clients: You're getting someone who's proven they can generate millions of views and—more importantly—convert those views into engagement that matters. 78% completion rates aren't just impressive numbers. They represent content that holds attention in an economy where attention is currency.

For investors and high net worth individuals: My story isn't just inspiring—it's marketable. The Colombian-American journey, the unconventional path from rock singer to content strategist, the proven track record of building something from nothing—these are narratives that audiences connect with. And audience connection drives revenue.

Here's what makes me a smart investment: I understand both sides of the equation. I can create content that's artistically compelling and commercially viable. I can access markets that others can't reach authentically. I can deliver results that are measurable, not just aspirational.

When you work with me, you're not taking a chance on potential. You're investing in someone who's already proven they can deliver ROI—and who's positioned to scale that impact significantly with the right partnerships.

Why This Matters Beyond My Story

Here's what I want you to understand: your unconventional path isn't a liability. It's your competitive advantage.

All those experiences that don't fit neatly on a resume? Those are what make you interesting. Those are what give you a unique perspective. Those are what help you see opportunities others miss.

I never would have predicted that being a rock singer would teach me how to create viral content. But it did.

I never would have guessed that my bicultural background would become a strategic advantage. But it did.

I never would have imagined that understanding both art and commerce would make me more valuable than specializing in just one. But it did.

The Mission That Drives the Work

I do this work for a reason that goes beyond the metrics and the achievements.

I do it for every person who's been told they're too much of one thing and not enough of another. Too artistic to be taken seriously in business. Too business-minded to be a real artist. Too foreign. Too different.

I want to prove that you don't have to fit into neat categories to succeed. That your "too much" can actually be your greatest strength. That there's room for people who think differently, look different, sound different.

This isn't just inspiring rhetoric. It's a business strategy. Audiences connect with authentic representation. Markets respond to creators who understand their lived experience. Brands benefit from partnerships with people who have genuine cultural credibility.

What I'm Still Learning

I'm proud of what I've built, but I don't have it all figured out. I'm still learning how to balance artistic integrity with commercial viability. I'm still refining my approach to storytelling across platforms. I'm still discovering new ways to serve both the art and the business.

But that's what makes this work exciting. There's always room to grow, always new challenges to solve, always opportunities to create something better.

The difference between where I started and where I am now isn't that I have all the answers. It's that I stopped waiting for permission to try.

If You're Building Something Unconventional

If your path looks messy and unconventional and nothing like what you planned, that's not a problem. That's your advantage.

The skills you're building in unexpected places? Those are what will set you apart. The perspective you're gaining from living between worlds? That's what will help you see opportunities others miss. The combination of experiences that doesn't fit any job description? That's what will make you irreplaceable.

Don't wait for permission. Don't wait for the perfect moment. Don't wait until you have it all figured out.

Start making things happen. The path will reveal itself as you walk it.